
How MERGE Builds Faster Teams with Gemini
MERGE operates at the intersection of health, wellness, marketing, and technology, helping purpose-driven brands turn complex ideas into meaningful experiences. As client expectations grow and timelines tighten, MERGE has focused on equipping its teams with tools that support innovation without slowing momentum.
Google Workspace has long been the foundation of how MERGE collaborates. From real-time meetings in Google Meet to shared documents in Docs and Slides and secure file access through Drive, the platform connects every stage of work into a single, cohesive environment. That cohesion enables teams to work together seamlessly, whether collaborating in real-time or asynchronously across different locations.
Accelerating Creative Work with Gemini
The introduction of Gemini for Google Workspace marked a turning point for MERGE. The company launched a 200-user pilot to explore how AI could fit into daily workflows. Adoption was immediate. Within days, Gemini became a natural part of how teams approached strategy, content creation, and client collaboration. Over the three-month pilot, MERGE achieved an 89 percent sustained usage rate.
Gemini is now the most-used application in MERGE’s Workspace environment, surpassing Docs and Sheets. Teams rely on it to summarize meetings with clear action items, accelerate recruiting content like job descriptions, and refine client-facing documents collaboratively in real time. This approach has led to a 33 percent improvement in turnaround times, helping MERGE respond faster in an industry where speed directly affects client outcomes.
Creating a Culture of Collaboration
Beyond productivity gains, Gemini has changed how MERGE teams collaborate. Meetings no longer require fully polished ideas before discussion. Instead, teams bring early concepts and work through them together, using Gemini to help align thinking and sharpen direction.
By removing friction from everyday tasks, Gemini allows MERGE employees to spend more time on creative and strategic work. Teams report higher engagement and stronger collaboration, reinforcing MERGE’s mission to amplify meaningful stories for health and wellness brands.
With Gemini now included in Workspace licensing, every employee has access to the same capabilities, supporting consistency and shared ways of working across teams.
You can read the full story from here - https://workspace.google.com/blog/customer-stories/google-workspace-gemini-allows-merge-build-innovative-effective-and-creative-team?e=48754805
Connecting Gemini Usage to ChromeOS AI Readiness
MERGE’s experience highlights how quickly AI tools can become embedded in daily workflows. As Gemini becomes central to collaboration, content creation, and strategy development, organizations benefit from understanding where AI is used and how those workflows align with secure platforms.
The ChromeOS Readiness Tool addresses this need with its upcoming AI Application Highlights & Gemini Readiness feature. Integrated directly into existing dashboards and reports, it highlights AI applications actively used across the organization.
This visibility helps IT and transformation teams connect real usage patterns to ChromeOS planning. Instead of relying on assumptions, organizations can see how teams already use Gemini to collaborate, create, and deliver client work. AI Application Readiness also brings these insights into reporting, combining application usage, Gemini readiness, and ChromeOS compatibility in a single, actionable view.
Turning Creative Momentum Into Confident Decisions
MERGE shows how Gemini can strengthen collaboration, accelerate creative work, and support faster delivery when embedded into familiar tools. By integrating AI into everyday workflows, the company improved efficiency while deepening its collaborative culture.
With AI Application Highlights & Gemini Readiness coming to the ChromeOS Readiness Tool, other organizations can follow a similar path. They gain clarity into how AI supports real work and how Gemini-enabled workflows align with ChromeOS adoption. The result is informed, confident decisions that support creativity, governance, and long-term growth.



